Messe Berlin is a service company specializing in the organisation of regional, national and international trade shows, exhibitions and conventions. With a program of nearly 80 international trade events taking place each year, Messe Berlin ranks as one of the world's top ten exhibition companies. The trade show and convention industry is a key economic factor in the Berlin-Brandenbug area. It attracts significant buying power and brings in additional tax revenues. Trade shows and conventions play an important part in Berlin's role as an international centre of communications and commerce.