VisitBritain is the new organisation, created on 1 April, to market Britain to the rest of the world and England to the British. Formed by the merger of the British Tourist Authority and the English Tourism Council, its mission is to build the value of tourism by creating world class destination brands and marketing campaigns. It will also build partnerships with - and provide insights to - other organisations which have a stake in British and English tourism. Goals Overseas Customer: To promote Britain overseas as a tourist destination, generating additional tourism revenue throughout Britain and throughout the year Domestic Customer: To grow the value of the domestic market by encouraging key audiences to take additional and/or longer breaks in England Governments: To provide advice to Government on matters affecting tourism and contribute to wider Government objectives Strategic Tourist Board Partners: To work in partnership with the devolved administrations and the national and regional tourist boards to build the British tourism industry Staff: To achieve all goals by making efficient and effective use of resources and by being open, accessible, professional, accountable and responsive VisitBritain works in partnership with the national tourist boards in England, Northern Ireland, Scotland and Wales to promote an attractive image of Britain. It provides impartial tourism information and gathers essential market intelligence for the UK tourism industry. VisitBritain is funded by the Department for Culture, Media and Sport to promote Britain overseas as a tour