News

Fish Software

10 Jun 2010

Fish appoints new worldwide CEO

Real-time measurement experts Fish Software have announced the appointment of former head of dmg world media, Mike Cooke, as Chief Executive Officer (CEO) and Chairman.

Heralded by many as the future of the exhibition industry, and likened to a combination of Google Analytics and GPS tracking software, the Fish system services many facets of the world of face-to-face marketing including business to consumer experiential, trade exhibitions and corporate events. Its software delivers powerful, insightful data to decision-makers through its unique tracking and measurement tools and is due to go live at the NEC and ExCeL in the summer.

Cooke has been an influential figure in the publishing and exhibition industry for more than twenty five years, having launched many market-leading exhibitions and magazines. He was appointed Chief Executive Officer of dmg world media in 1997 and since that time has taken the company from a UK publishing and exhibition company to the worldwide business it is today operating in 27 countries and with revenue of over US$ 400 million.

Commenting on his new role at the head of the Fish management team, Cooke said: "I truly believe that Fish could change the way the exhibition industry does business. The measurement and analytical information it provides gives event organisers and exhibitors clear insights into the way their customers think. It has the potential to revolutionise our industry, and I am absolutely delighted to have been given the opportunity to lead the company at such an exciting time."

"With Fish software installed in the UK's two flagship venues, it is my intention to build the brand into an international business with installations and offices all over the globe."

Adding to this, President and Founder, Michael Gilvar, "Mike is one of the industry's most influential figures, and the fact that he has joined us is tremendous. He brings with him a wealth of knowledge and expertise having already successfully created one multi-million dollar international business. His understanding of the global event market is invaluable and gives us an unparalleled leverage on the worldwide stage."

ExCeL London's CEO, Kevin Murphy adds: "I am delighted that Mike is joining the team at Fish and I can think of no-one better to lead the company as it grows. He is perfectly placed to develop the company internationally and I wish him every success in his new role.

"ExCeL was the first venue to adopt the Fish system as we too recognised the impact it will have in shaping the future of the exhibition and event industry."

Fish provides real time visitor tracking and measurement solutions for events. Fish records the precise location of every visitor, every second, measuring all visitor behaviour in real time. Delivering an improved visitor experience is central to the Fish concept - the tags are provided as a visitor information gathering tool that allow the visitor to collect content, navigate the show more effectively and more easily find solutions they are seeking.

For more information about Fish Software visit www.fishsoftware.com or contact Managing Director Laura Moody on 07590 440682/email: lauramoody@fishsoftware.com.