Every Friday, Exhibitors Only publishes Knowledge Transfer, a fast update on trade show marketing skills from around the web. Today's post is available now and can be read @ https://goo.gl/CNEQnk

ESSA members are invited to contribute to Exhibitors Only. For details and ideas on what might be suitable material contact David O'Beirne: david@theexhibitionagency.com or call 0203 633 4665