For many businesses, trade shows are seen to be hugely important for developing new business and winning clients. Yet, many of the people in charge of stands at shows aren’t happy with being given the

Working outside of their comfort zone, fear of screwing things-up or sheer pressure of work in their day jobs are all reasons for the feeling of unease. How quickly that all evaporates when participation is successful. That’s why I publish Exhibitors Only, to share success tactics that illustrate how straightforward and rewarding the process can be. Subscription is free and we welcome new readers and new contributors.

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