Everyone loves free stuff, especially at trade shows.
Leveraging this love offers a stand manager a unique way to engineer brand interaction.
A bag of free goodies can provide an opportunity to engage with current clients and potential ones.
It can also help to keep your brand at the front of people’s minds.
What must be avoided at all costs, however, is handing out a bag of uninspiring junk that will end up in the bin.
Here are my recommendations for avoiding that.
What is Swag?
Put simply, swag is the little extra touches that make an event or a stand visit that extra bit special.
It can take the form of prizes, giveaways, or goody bags.
Although any good event, stand or conference should focus on delivering engaging content, the added bonuses are what can make it memorable.
How much you giveaway depends very much on your budget.
The TED conference is known for giving attendees huge amounts of incredible freebies. Although this is way beyond the budget of most event planners and stand managers, you can still create an unforgettable and practical swag giveaway.
Strategy for handing out free stuff
At a trade show, you’ll want to make your booth stand out from the multitude of others.
Having swag that’s desirable and that everyone is talking about is an excellent way of increasing footfall to your display.
Most organizations will give away free stuff, so that alone is not enough to stand out. Try and find something that is unique and creates a buzz, try to build your giveaways around a theme that’s going to connect with everyone. Social Media Week in Toronto assembled a great themed gift bag for All Access Pass holders back in 2016, for example. Sell your brand and its USP.
Provide things people will love
This may seem like a bit of an obvious statement, but try to find swag that’s really going to wow people. Of course, it depends somewhat on your audience, but there are certainly some options that are guaranteed to be crowd pleasers.
Try and follow current trends without seeming like you’re jumping on the bandwagon. Currently, a retro-themed swag bag could potentially go down very well. Elements that evoke happy memories from childhood are sure to be appreciated.
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