So you are a small business that can only afford a modest stand at a trade show.
Perhaps you’re thinking or have been advised that there’s no point in paying good money to exhibit.
The concern is that your stand, brand, and products will be overshadowed or lost among all of the giant and more glamourous stands in the hall.
Better to spend your money on digital promotions of some kind where the size of your business will be less apparent.
The arena you compete in will seem fairer. The odds will be more in your favour?
There are some excellent reasons to avoid that naysayer advice and I’ll lay them out for you now.
1. You are competing with those big businesses whether you exhibit or not
The reality is that whether you exhibit or not, your business is competing with those bigger exhibitors in the digital space, the advertising space, PR and any other space you care to name.
And they can outspend you just as easily in each of those as they can in a trade show hall.
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