Project Confidence

Overview

This cross association project was created to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on our work to facilitate the safe resurgence of events, at the earliest opportunity.

Objectives

Work collaboratively to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases, providing the right information at the right time in the right manner.
Develop a common language and narrative, ensuring key messages are relevant and resonate with each stakeholder group, as well as reflective of current sentiment at each phase
Demonstrate, with transparency, that the events industry is taking an active role in its own recovery and is ready to manage the safe return of live events
Reinforce the value of the events industry; the need to safeguard it and why it’s important to prioritise its resurgence

Twitter, Linkedin and Instagram

Our first Project Confidence post generated more than a million views. As an industry, we need to keep up the momentum as we continue to lobby with the government for a go date.

Pledge your support by posting the below with the accompanying graphic:

Twitter, LinkedIn and Instagram:

Our friends @AEVnews @AEOnews and @ESSAnews are working together to bring organised events back safely.

The events industry creates real value for our economies.

It is so important that it is protected and safeguarded for the future.

We support #ProjectConfidence ❤️💚💜

Let's get social:

When posting on social, it would be beneficial to tag other industry related accounts in the images as a means of increasing visibility of the campaign and sharing the reassurance message to a wider, and relevant, audience.

Some good tags to include are as follows: Conference News (@conference_news), Exhibition News (@exhibitionnews), Event Industry News (@eventnewsblog) and Visit Britain (@visitbritian), but we also suggest that each of you tag your relevant convention bureaus and council accounts as well as any clients or partners that you feel will help amplify the campaign.

Help us make some noise by scheduling the following posts on Thursday 24th September at 10am:

UKickstart - the live event to get Britain meeting again - saw 1,419 #eventprofs come together to demonstrate the power of events

❤️ 12 venues
🙋🏻 305 physical delegates
💻 1,114 virtual delegates
Watch 👉🏼 bit.ly/3c9CqeO
The industry is preparing to returning 👏🏼

#ProjectConfidence

UKickstart panel image