If your marketing spend isn't producing revenue for you then why are you doing it? It should be a paying proposition for your business.
Content, there's so much out there and it's filling our screens large and small. Heck, you can't move for the stuff and if it was all great high-quality information then the world would be a much more knowledgeable and better-connected place.
What happens when the target market that you serve decides that they don’t like the product that your business depends on?
A government review into fire legislation by Dame Judith Hackitt has called for ‘simplified and unambiguous’ regulations and guidance on fire safety. When the Regulatory Reform (Fire Safety) Order (RRO) came into force in 2015 it was designed to achieve just that and it did sweep away a complex system of overlapping legislation. Examination of the legal position following the Grenfell fire, however, has highlighted a number of flaws. The events industry needs to ensure that its voice is heard in any future reviews and is worth briefly considering where we currently stand:
When you’re next offered a coffee at an exhibition or conference before you dispose of your cup take a closer look. If it’s made from paper, which it probably is, it’s likely to be printed with lots of reassuring logos and statements to let you know that it’s made from recycled materials and is itself recyclable.
