Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service.

In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services.

Dean Rees, business development manager for East of England Arena & Events Centre, explained the decision to retain the PR company for a three-year period: “Vividink is the hardest working PR firm in the business, bar none. Since we began working with Vividink to realise our goals for growth in 2017, we have successfully quadrupled our turnover, allowing us to push through major enhancements and investments to our whole venue.

“Vividink has raised our profile and reputation, both in the regional and local press and in the event industry media, and provides an essential value-added service to our customers, ensuring that every event receives the local and national coverage it deserves.

“The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”

Paul Richardson, MD, Vividink PR & Social Media Ltd., welcomed the decision by the venue saying: “With a three-year contract in place, we can align our resources to support the East of England Arena’s mid- and long-term plans, and develop new service offerings in response to the changing needs of the venue as it grows.”