Freeman, the leading global provider of brand experiences, today announced it is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s award-winning agency division, FreemanXP.

The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, with operations in Australia, New Zealand and Fiji, operated in Singapore as The Event Company and in China as ETGSC.

“Today’s integration announcement better aligns our teams to address the needs of clients by combining the Freeman agency resources with ETGSC and The Event Company,” said Dan Hoffend, president of FreemanXP.

“Over the last year, we have continued to invest in our agency business with superior talent, building on the strong reputation and unmatched heritage of the teams,” added Hoffend. “We are excited to create local expertise backed by global resources as we integrate our operations across Asia Pacific and around the world, providing our clients with access to the best minds from Freeman’s global agency.”

Kim Myre, SVP and MD at FreemanXP in EMEA commented: “It’s an exciting time for FreemanXP, as the agency now expands its reach into the thriving APAC market whilst our EMEA business continues to grow. We’ve gone from a start-up business in 2014 to one of the top 10 agencies in Event magazine's brand experience league table 2015, and we continue to grow as our clients embrace the benefits of intersectional design thinking to create breakthrough brand experiences. 
“I look forward to working with Adam Charles and the newly formed APAC team on behalf of our growing roster of global clients.”

In Singapore, The Event Company has been creating some of the most successful corporate, government and special event projects in Singapore and across the Asia Pacific region for over two decades.
For nearly 25 years in China, ETGSC has been the leading event marketing and event technology company. With offices in Beijing, Shanghai and Guangzhou, these teams deliver an average of 300 events each year in China and thousands of corporate events in hotels across Asia Pacific. Freeman will continue to operate the audio visual services under the ETGSC brand.