Freeman, the leading global provider of brand experiences, welcomes Martha Lien May to the leadership team as EVP of People and Inclusion.
The new role was created to support Freeman’s goal of being the number one place in the brand experience industry for attracting and growing talent. Freeman is known for its strong collaborative culture; the company has seen almost 90 years of steady growth and attributes its success to a fundamental belief in five core values: integrity, empathy, innovation, enthusiasm and performance excellence.
The recent appointment of Ms. May addresses the need to attract and nurture design-thinkers who embrace these values, especially given Freeman’s recent growth. With an expanding workforce of 7,000 employees, including 2,000 outside of the U.S., this new role is designed to preserve the Freeman culture and support employees, now and in the future, as the company’s strategic growth plan unfolds.
Speaking on the appointment here in EMEA, Holly Lawrence, Senior Manager Human Resources at Freeman EMEA commented: “We recognise that our people are key to Freeman’s success here in the EMEA region. They form an integral part of our Vision 2018 proposition, which is focused on not only recruiting top talent, but nurturing existing talent through the provision of training and resources, and by continuing to foster a collaborative, value-driven culture.
“The human resources team look forward to working with Martha Lien May to position Freeman as the number one place for attracting and growing talent in the brand experience industry across the globe.”
Freeman CEO Joe Popolo said: “Our clients tell us every day that our people are our true competitive advantage. As we work to fulfill our purpose and expand our global brand on behalf of these clients, Martha will be a champion for our global workforce.
“Martha is an incredibly talented and generous leader and will help Freeman attract the very best people – people who reflect our values, who are design-thinkers and who are willing and able to help us transform the world of live engagements.”
Ms. May brings more than 25 years of strategic human resources experience to Freeman, most recently with Rockwell Collins, Bell Helicopter and American Airlines. At Rockwell Collins, May was responsible for leading the effort to transform the company culture. Her mission was to fuel growth through innovation and empowerment and to design and deliver comprehensive employee engagement strategies.
“Freeman people are personally committed to the greater good. They look out for each other and take care of our customers. Our continued expansion in North America and around the world on behalf of our clients has made our talent search both more urgent and more discerning. We welcome Martha’s leadership as we attract and grow the leaders who will take Freeman into the future,” said Popolo.
