The Revolutionary Platform On Course to Transform Exhibit Performance Measurement, Developed by Explori

London, 10 July 2023 - Sees the launch of Maxbi, a ground-breaking tool designed to empower corporate event organizers and exhibit marketers with a holistic understanding of their performance and returns from their participation in trade shows.  

Maxbi aims to revolutionize the way exhibit performance is measured and optimized. By combining Explori's deep understanding of the exhibitions industry with advanced data analytics and reporting capabilities, Maxbi empowers exhibit marketers with actionable insights to make informed decisions about strategy and spend to drive the success of their exhibit programs.

With over a decade of experience within the exhibitions industry, Explori is an established leader in providing enterprise event performance insights and benchmarking-led measurement solutions, uniquely designed for the needs of event professionals. 

In developing the product, Explori collaborated with a working group of representatives from prolific exhibiting companies, including Cummins, Verizon, HP, Siemens, Bradley Corp, Medtronic, Wolters Kluwer, Formulaction and The Exhibitor Advocate, an organization that represents exhibit and field marketers. These organizations, who invest heavily in exhibitions, recognised the compelling need for a product like Maxbi to deliver structured, comparable data to deliver new intelligence for events professionals.

Mark Brewster, CEO at Explori. "With Maxbi, we aim to solve one of the greatest challenges both the trade show industry, and exhibit marketers face - measurement."

“Our recent research shows that exhibitors’ inability to demonstrate event ROI to senior leadership is the greatest internal challenge after budget pressures. Whilst many senior leaders view trade shows as a valuable marketing channel, 30% are now unconvinced that they are essential.

There continues to be a real friction caused by rising exhibit costs and the absence of data. This puts exhibit marketing at a real disadvantage when competing for budget with other marketing channels, which are often perceived to be more measurable.”

To learn more about Maxbi and its game-changing capabilities, visit



The Event Supplier and Services Association (ESSA) is a trade body representing the very best contractors and suppliers of goods and services to the UK’s thriving events industry.

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