Freeman, the leading global provider of brand experiences, has made a number of new appointments within its digital products division in the UK.

This comes as the company looks to build on its digital and event technology capabilities in response to growing demand for integrated solutions that improve the event experience for organisers, exhibitors and visitors alike.

Tom Vamos has been appointed to the role of Digital Development Manager, responsible for managing the development team. He will also act as the ‘scrum master,’ leading the product specialists to work in an agile way while ensuring they are aligned and equipped to adapt to change quickly.

Two software developers have also joined this team, with plans for continued growth within the division. Andrew Joubert will focus his efforts on the company’s Showplans suite of floor plan products, meanwhile Mircea Matasaru is responsible for the Exhibition Architect online manual tool. In a move designed to further strengthen the floor plan team, James Hemmings has been appointed Senior Floor Plan Account Manager. In this position Hemmings will lead the floor plan architect team and act as the first point of contact for clients with floor plan design queries.

The digital support department has grown by two. Felicity Collen, formerly of etouches, joins as Client Success Manager to oversee the team and provide support across the entire product portfolio. Joining from GES, Harriett Handley has been appointed to the role of Support Specialist, responsible for supporting clients who use the Exhibition Architect online manual tool in particular.

Andrew Webb has also come onboard as Digital Business Development Specialist, responsible for taking Freeman digital products to a wider event audience. He brings nearly 15 years’ experience in national account management to the business, and has worked at brands including Breville, Le Creuset and most recently Bosch. During his time at Bosch, Webb specialised in the development and management of e-commerce sales and digital marketing with Amazon Europe and

The company has recently secured new partnerships with top organisers including British Marine Boat Shows, the Federation of European Screen Printers Associations (FESPA), the NHS Confederation and the Antiquarian Book Sellers’ Association. Many of these organisers will utilise the fully integrated floor plan and online manual offering from Freeman, which is provided on a bespoke basis and ensures a seamless, streamlined solution for our clients and their exhibitors across every stage of the pre-show journey.

To better accommodate the growing team and its rapidly expanding portfolio of clients, the digital division has also moved into newly renovated offices in Farnborough.

Adam Jones, Director, Digital Products at Freeman in EMEA, said: “Just six months into the launch of our digital products division, we’ve gone from strength to strength, securing a number of new clients and strengthening relationships with existing organisers.

“The appointment of new talent across our development, support and sales teams is a key focus for our team. We strive to provide the world’s most renowned organisers with digital event technology solutions, as well as support and advice, that enhance the planning and management of their events, engage attendees and ensure continued growth and return on investment.”

Chris Preston, Managing Director at Freeman in EMEA added: “The growth of the digital team is further evidence of the organisation’s commitment to lead the brand experience category. Across the entire business, Freeman is investing in the latest products and innovations, and new talent, to ensure we provide our clients with cutting-edge, personalised experiences that create lasting and meaningful relationships between brands and their audiences.”


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