The show is over, now what do you do?

After-show sales management is not often talked about, but here’s the gist. Great news, the trade show is over, the last crate is packed and you had a successful show. Time to pat yourself on the back and move on to the next show? Not so fast.

By all means, do take a minute to congratulate yourself, but don’t take too long because, you want to strike while your show leads are still hot.

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