Purpose and design are the start, but what makes or breaks an exhibition stand is people.

Purpose and design are starting points; what makes or breaks an exhibition stand is people.

It’s the personnel involved that bring your visitors along on the journey from eye-catching aesthetic to answering your call-to-action.

Staffing is the difference between having a great concept for a stand, and a great stand that’s worth your investment. There’s a fine art to choosing the right people and deciding whether the opportunity cost of sending your own people is preferable to the added budget demand of bringing in agency personnel.

Read the full article here: https://www.rapiergroup.com/news/people-power-who-do-you-need-on-your-exhibition-stand-and-why/