- By: David O'Beirne
- Hits: 2099
As we know; "To promote our brand" is one of the most common reasons given by exhibitors when asked why they take part in exhibitions and conferences.
- By: Martin Cottrell
- Hits: 2427
Have we gone astray on sustainability? On the surface, it doesn't look like it: we have an international standard for sustainable events to comply with but there is so much more that we need to do.
- By: David O'Beirne
- Hits: 2780
When it comes to making a sale, there are usually multiple steps that need to be taken or gone through before a sale is finally agreed and signed. The diagram at the top of this article shows a very simplified version of the sales process. If only sales and life were this simple!
- By: Kate Hughes
- Hits: 2871
One constant throughout the event industry is the clock – it’s always ticking down, and the closer it gets to ‘blast-off’ the longer things seem to take. Temporary structures always seem like an instant fix for inclement weather risks, unexpectedly high visitor numbers or other needs, but when there’s a mismatch between expectation and delivery, it will cost you precious time.
- By: David O'Beirne
- Hits: 2740
If your marketing spend isn't producing revenue for you then why are you doing it? It should be a paying proposition for your business.
- By: David O'Beirne
- Hits: 3018
Content, there's so much out there and it's filling our screens large and small. Heck, you can't move for the stuff and if it was all great high-quality information then the world would be a much more knowledgeable and better-connected place.
