In my last post, I outlined what direct marketing or direct response advertising is about.

One thing we have discovered, in 35 years of building exhibition stands and taking our clients through the exhibition process here in Mexico and the USA, is that whilst local customs and cultures are strong all over the world, event professionals experience a very similar reality wherever they go.

If you work in marketing, you will be familiar with a variety of different tools of the trade.

Dear reader, I have never felt the urge to do business with a desk, and yet these days, I'm often written to by email from different desks all around the world. 

Copywriting is one of those underestimated elements of marketing.

Here are three marketing questions I'm often asked about by event businesses.

Disclaimer:
The views and opinions expressed in these blogs are those of the authors alone and do not necessarily reflect the official policy or position of ESSA, its members, board or staff. Our members represent a broad range of views within the event industry, and we have provided this section of the website for their opinions to be openly heard and discussed.

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