Here are three marketing questions I'm often asked about by event businesses.

My hope with this blog is to convince you of one thing: to include your chosen event logistics company in the earliest planning stages of your project.

Using trade shows to grow sales is the biggest reason for exhibitor participation.

Project Coordinator Jess Mockler discusses recent learnings since joining 4D, focusing on the importance of time management.

When results are not going to plan, uncertainty about your marketing will usually affect your business but not in a good way.

Connectivity is king. For the experience of those attending, to those delivering the event and those watching from afar.

The views and opinions expressed in these blogs are those of the authors alone and do not necessarily reflect the official policy or position of ESSA, its members, board or staff. Our members represent a broad range of views within the event industry, and we have provided this section of the website for their opinions to be openly heard and discussed.

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