Content, there's so much out there and it's filling our screens large and small.

As an experiential provider, at exhibitions we are happy to confess we obsess about footfall, and the right footfall, for our clients. There are some key elements we focus on which we think make all the difference.

A government review into fire legislation by Dame Judith Hackitt has called for ‘simplified and unambiguous’ regulations and guidance on fire safety.  When the Regulatory Reform (Fire Safety) Order (RRO) came into force in 2015 it was designed to achieve just that and it did sweep away a complex system of overlapping legislation.  Examination of the legal position following the Grenfell fire, however, has highlighted a number of flaws.  The events industry needs to ensure that its voice is heard in any future reviews and is worth briefly considering where we currently stand:

What happens when the target market that you serve decides that they don’t like the product that your business depends on?

When you’re next offered a coffee at an exhibition or conference before you dispose of your cup take a closer look. If it’s made from paper, which it probably is, it’s likely to be printed with lots of reassuring logos and statements to let you know that it’s made from recycled materials and is itself recyclable.

Two fairground workers have been found guilty of manslaughter by gross negligence after a bouncy castle blew away in high winds with a seven-year-old girl still inside.

The views and opinions expressed in these blogs are those of the authors alone and do not necessarily reflect the official policy or position of ESSA, its members, board or staff. Our members represent a broad range of views within the event industry, and we have provided this section of the website for their opinions to be openly heard and discussed.

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