One day, over a drink in a pub that’s open for business, with no restrictions on where you sit, you and a colleague might reminisce one day about the year 2020.

If you’re in the business of event marketing, chances are, you’ve found yourself asking what on earth a pandemic means for your 2020 marketing plan.

Reading about history and terrible events that happened beyond your lifetime is not painful, because it didn’t happen to you.

I don’t think I’m generalising, what we are going through at the moment will be causing stress to everyone.  Whether your business has had to stop, whether your business is now in over-drive or if you’re dealing with the health impacts of this pandemic, there is a lot of stress to go around. 

Just over a week ago our company closed its factory doors for the first time outside of a xmas period in 30 years.

Coronavirus is playing havoc with millions of people’s lives across the world, and I don’t need to tell you about the damage wreaked in the events industry.

Disclaimer:
The views and opinions expressed in these blogs are those of the authors alone and do not necessarily reflect the official policy or position of ESSA, its members, board or staff. Our members represent a broad range of views within the event industry, and we have provided this section of the website for their opinions to be openly heard and discussed.

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