When results are not going to plan, uncertainty about your marketing will usually affect your business but not in a good way.

Connectivity is king. For the experience of those attending, to those delivering the event and those watching from afar.

Watching Elon Musk's Space X happy landing; I was reminded of my own quest for happy landings in the world of online marketing.

After leaving university and a few, happy, years in PR, I knew that my passion for the power of face-to-face engagement was the greater one.

We don’t always want it and we don’t always take it. Often, we don’t ask for it or welcome it when it arrives. 

How can we be more sustainable as an industry? Some ideas for reducing waste and energy consumption at events.

Disclaimer:
The views and opinions expressed in these blogs are those of the authors alone and do not necessarily reflect the official policy or position of ESSA, its members, board or staff. Our members represent a broad range of views within the event industry, and we have provided this section of the website for their opinions to be openly heard and discussed.

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