The Data Business is a trusted provider of B2B data solutions for event organisers running trade shows, conferences and consumer events. We're the data experts who help you gain clarity from better data and drive growth from trusted insights.

Targeted Data Build

Expand your reach with high-quality delegate, exhibitor and sponsor databases built strictly from scratch. We reject the generic "bulk list" approach; instead, we research and identify individual target contacts that align perfectly with your specific event profile. This bespoke precision ensures you achieve better reach and tangible results from your very first campaign, all backed by a guarantee of over 96% email deliverability.

Data Cleansing

Event databases lose accuracy fast. Duplicates, gaps and outdated records make marketing harder and waste budget. Our cleansing service identifies every issue, removes duplication and validates each record. We restore accuracy to over 99%, giving you reliable data that your marketing and sales teams can trust – and campaign-ready records that perform better and deliver higher engagement.

Data Enrichment

Even clean data can fall short if it lacks detail or structure. Our enrichment service upgrades your database by adding and standardising key information – job titles, company data, contact preferences and more. You get richer, more actionable data that enables better segmentation, more personalised campaigns and stronger delegate experiences.

At The Data Business, we tackle every data challenge event teams face. From cleaning and maintaining existing databases to building new, high-quality audiences from scratch, we provide the full-service data support you need to maximise engagement, improve ROI and make smarter decisions.