- By: Andrew Harrision
- Hits: 2247
The current security threat has caused a lot of companies to look anew at their crisis handling arrangements. Many recognise that not only has the potential for a crisis increased but also the degree of difficulty in handling them.
- By: David O'Beirne
- Hits: 2451
Have you noticed the big shift and discussion about the effectiveness of content marketing as a sales tool?
- By: CEVA Showfreight
- Hits: 2518
Pick a show at random and you will see, in the days preceding it, hundreds of companies preparing for their particular task within the exhibition hall or event centre, all with a common aim – to build the best event they can - but in my experience there is a real lack of clear communication and coordination that compromises safety and raises the risk of a serious accident.
- By: Andrew Harrision
- Hits: 2372
Live events fulfil many functions, from bringing together large groups of people for learning and information sharing purposes, to raising awareness of issues or bringing customers and businesses together. If you’ve ever organised an event for local or central government, you’ll already appreciate what a complex business it can be. Whether it's a conference, service launch or internal staff function, you only have the one opportunity to get it right. You need to simultaneously choreograph all the services and supplies needed to make your event a complete success and ensure the guests or visitors know where and when to arrive. Then you have to be the ringmaster that brings it all together on time and within budget.
- By: Andrew Harrision
- Hits: 2822
This time next year the world of consumer data will look very different as the full effects of new General Data Protection Regulation (GDPR) will be enforced across the UK and Europe.
- By: Andrew Harrison
- Hits: 3741
Consider the exhibition industry – it’s a busy, creative and vibrant industry whose raison d’etre is to bring products, services and brands to the attention of a wide variety of audiences. So why is it, when I speak to a room full of young design students, fewer than three percent of them are even vaguely considering exhibitions and events as a career or even a first job?
