UK organisers are moving to effortless registration tools that boost conversions, cut queues, and create smoother experiences for attendees and exhibitors alike.
Efficient event registration is the cornerstone of every successful event in the United Kingdom (UK). With the UK events industry now valued at £61.653 billion annually and supporting over 114,000 full-time jobs, the pressure to deliver seamless attendee experiences has never been greater.
With 95% of exhibitors preferring in-person to virtual events, understanding best practices of event registration is essential for converting interest into attendance and making your event stand out in a highly competitive landscape.
Frictionless event registration matters more than ever
The statistics paint a clear picture: effective event registration directly impacts your bottom line. Research shows that conversion rates can vary dramatically based on registration friction, with test events seeing a 90% drop in conversion rates when additional requirements were introduced.
Meanwhile, a streamlined registration process can increase visitor-to-registrant conversion by up to 50%.
When you consider that the events industry annually attracts 85 million people (around the population of Germany!), even small improvements in the registration process can translate to significant attendance and revenue gains.
How to level up your event registration game
1. Strategic event registration platform selection
Mobile-first architecture
In the UK, mobile-first registration is becoming the gold standard as organisers seek more effortless solutions. This means that your platform selection must prioritise responsive design capabilities.
Mobile wallet ticketing integration has also emerged as a key differentiator which allows tickets to be saved directly into Apple Wallet or Google Pay. This functionality enables real-time updates, location reminders, and improves access control through scannable wallet tickets that integrate seamlessly with QR code scanners.
Payment gateway integration
Keeping in mind the diverse audience, implementing multiple payment options, including card payments, bank transfers, and digital wallets, is strongly recommended. You could also consider staged payment collection for high-value events to permit initial registration with a deposit, followed by balance collection closer to the event date.
Technical infrastructure considerations
Working with an event management software that can handle attendee management and offer good data analytics capabilities should be your top priority. If you anticipate that your event will host over 1,000 attendees, make sure your tech partner can handle concurrent user loads and includes built-in redundancy to prevent system failures during peak registration periods.
How Lüp Events can help
As a full-service event management solution, we specialise in combining technology, strategy and support for impactful events across consumer, trade, and conference sectors. Our robust infrastructure and our ability to handle large-scale and high-traffic registration scenarios without performance issues have been demonstrated through the success of complex events like Everything Electric London and All Energy Glasgow.
2. Advanced form design and user experience optimisation
Smart form design
56% of event planners don’t use all the data they collect for personalisation. So it is essential to structure your forms using progressive profiling and gathering key details at registration.
Additionally, deploying conditional logic systems that show or hide follow-up questions based on previous responses will help segment the audience and save time. This approach keeps forms concise and minimises the chance of registration form abandonment.
For trade shows with multiple session options, smart recommendation engines that suggest relevant sessions based on job title, company size, or industry sector can be very handy.
Conversion rate optimisation techniques
The average conversion rate for UK service-based businesses is 2.35%. But event registration can achieve significantly higher rates with proper optimisation.
This can be done through implementing multi-step forms to reduce perceived complexity, progress indicators to show completion status, and exit-intent pop-ups to capture abandoned visitors. A/B testing different form layouts could also be a great option for organisers looking to leverage their conversion rate.
How Lüp Events can help
We offer customisable registration solutions that streamline data collection. With us, event organisers can create tailored registration paths that collect essential information efficiently and reduce form abandonment while ensuring you capture the data needed for successful event delivery and post-event follow-up.
3. Implementing cutting-edge registration features
QR code integration and contactless systems
Multi-purpose QR codes that offer entry access, session check-ins and exhibitor scanning should be embedded throughout your registration ecosystem. This unified approach provides valuable data on attendee behaviour and session popularity whilst supporting contactless entry protocols that maintain health and safety standards.
Modern QR systems support continuous check-in modes where scanning devices remain always-on. They are technically registration kiosks for seamless entry. For events requiring capacity management, implement session-specific QR codes that track attendance in real-time and provide instant visibility into room occupancy levels.
How Lüp Events can help
Our clients have had positive experiences with our powerful QR code-based ticketing and scanning solutions through our dedicated Lüp Lead Scanner. We have helped clients like Genista Wines achieve a 400% increase in sign-ups compared to traditional QR code methods.
Early bird pricing strategy implementation
Early bird pricing is a neuromarketing strategy that leverages FOMO (fear of missing out) to drive faster sales. Typically, early bird discounts range from 10-25% off regular pricing and are launched 10-15 weeks before your event. You can also consider offering exclusive experiences alongside discounts, such as priority session selection, VIP networking access, or complimentary services to enhance perceived value.
4. Event app integration and attendee engagement
Integration architecture
With 57% of organisers using event apps and 82% citing attendee engagement as the primary driver, seamless registration-to-app integration is what you should keep in mind.
With real-time data synchronisation, you can guarantee that attendee profile information, session selections, and networking preferences automatically populate within your event app. This eliminates manual data entry, frees up manual labour and provides attendees with a personalised experience from start to finish.
Attendee journey optimisation
To maximise attendee engagement, you must pay attention to the attendee journey. This means understanding each step from awareness to action, determining what their pain points are and how you can give them the values they need. Thus, designing omnichannel experiences that maintain continuity from registration through post-event follow-up is essential. You can also use registration data to trigger personalised email sequences, suggest relevant sessions through push notifications and enable smart networking recommendations within your event app.
Registration as competitive advantage
Your registration process is often the first point of interaction attendees have with your brand, and successful UK event organisers recognise the need for the right tools to streamline their registration processes.
Registration excellence separates you from your competitors. By implementing these strategies, event organisers can create registration experiences that not only convert effectively but also set positive expectations for the entire event journey.
Impress your registrants from the first interaction by delivering efficiency, personalisation, and accessibility while maintaining the highest standards of data security, all supported by the expertise and technology that Lüp Events provides.
