Lüp Events has named Roweena Pillay as its new Head of Middle East & Africa (MEA), underscoring the company’s commitment to supporting event professionals worldwide.

Brisbane, Australia, October 7, 2025 – Lüp Events has named Roweena Pillay as its new Head of Middle East & Africa (MEA), underscoring the company’s commitment to supporting event professionals worldwide. Her appointment reflects Lüp’s ambition to bring innovative event technology solutions to one of the industry’s fastest-growing regions.

Roweena brings with her years of leadership in the events sector across the Middle East, having served in major roles including Senior Client Relations Manager and, most recently, Director of Customer Success. Her expertise will be instrumental as Lüp strengthens its presence outside of Asia-Pacific and Europe.

Roweena’s tenure in Dubai from 2016 has equipped her with intimate knowledge and deep connections across the UAE’s various event sectors, enabling Lup's strategic expansion into the region to align with localised needs and compliance, while delivering impactful solutions at a global standard.

“I’m excited to be joining Lüp Events as their Head of Middle East and Africa”, said Roweena. “It’s an honour to be working with a brilliant team of passionate event technology professionals who have successfully delivered hundreds of international events, and are growing at an exciting rate. I am thrilled to be part of this journey and help the company elevate their presence in the MEA region.”

Reflecting on the new appointment, Neeshil Pabari, Chief Executive Officer at Lüp Events, said: “With Roweena’s deep regional knowledge and proven leadership, we are confident she will be central in expanding our reach in MEA. She will help us forge new client relationships, support event professionals locally, and ensure our solutions are relevant for the market’s unique needs.”

Simon Suter, Chief Operations Officer, added: “Roweena’s role underlines Lüp’s commitment to investing in people, technology, and global growth. We’re excited to provide even better service and experiences for our clients in the Middle East and Africa.”

In her new capacity, Roweena will focus on building and nurturing Lüp’s network in MEA, securing new business, and adapting Lüp’s offerings to best serve event professionals in the region.

For further information, please contact:

marketing@lup.events