After 20 years designing exhibition stands across the UK and Europe, I've seen the same challenge plague our industry repeatedly: exceptional stand builders turning away profitable projects because they simply don't have the design capacity.

That's why I'm launching Boothly this February. An AI-powered platform built specifically for professional stand builders to solve this exact problem.

The numbers tell the story. Through validation interviews with UK stand builders, I discovered firms spending over £100k annually per designer, with 50-70% of that investment wasted on concepts that never convert. Meanwhile, smaller exhibitors, those needing 3x3m or 4x4m stands, often can't get quotes because builders lack the capacity to design for lower-value projects.

Boothly changes this equation entirely. Stand builders can now generate fully costed, professional 3D exhibition stand concepts in minutes rather than weeks. Upload a brief, and the platform produces multiple design options complete with specifications and accurate costings. It's like having an additional designer on your team who never sleeps and never gets booked up.

This isn't a tool built by tech disruptors who've never erected a stand in their lives. I've spent two decades in the trenches of this industry, running 19-Ninety and delivering exhibition solutions that generate real results for clients. Boothly emerged from understanding the genuine pain points practitioners face daily, not from an outsider's theoretical view of our market.

The platform addresses three critical challenges simultaneously. First, it eliminates the capacity bottleneck that forces builders to reject work. Second, it dramatically reduces the cost-per-concept, making smaller projects economically viable. Third, it accelerates the entire design process, meaning builders can quote more projects, win more business, and serve clients faster.

I'm proud to join ESSA as we prepare for launch. The association represents the standards and professionalism our industry demands, and Boothly is built to support that excellence rather than undermine it with cheap automation that produces generic results.

If you're a stand builder struggling with design capacity, or simply interested in how AI can solve genuine industry challenges rather than create new problems, I'd love to hear from you.

Let's have a conversation about how Boothly can work for your business.

Contact: hello@boothly.ai

www.boothly.ai