Exhibit 3Sixty, is proud to announce that its collaboration with premium appliance brand ASKO at kbb Birmingham, 5-8 March 2026, has been officially awarded the Better Stands Gold certification.

The certification, awarded by Informa Markets, represents the highest possible tier of the Better Stands framework. This achievement recognises exhibitors and contractors who successfully transition away from disposable, one-off builds in favour of fully reusable and sustainable event solutions.

The ASKO stand underwent an independent, rigorous onsite assessment by Better Stands specialists. The report confirmed that the project met the maximum sustainability criteria across all ten assessed categories and aligned perfectly with Informa Markets’ mission to reduce the environmental impact of large-scale trade events.

Acting as ASKO’s appointed contractor, Exhibit 3Sixty managed the full project lifecycle, from initial design submissions to on-site installation and breakdown. Central to the Gold award was a collaborative planning process involving Exhibit 3Sixty directors Andy Pearce and Alan Craner, the ASKO team, and the kbb organisers.

This senior-level involvement ensured that every design decision, from the modularity of the layout to the logistics of equipment handling, was tested against the Better Stands criteria to eliminate post-show waste.

Andy Pearce, Director at Exhibit 3Sixty, commented: “The Better Stands Gold assessment confirms that the strategic choices made by everyone involved support a long-term vision of reducing unnecessary waste. For us, this achievement is a validation of a practical, collaborative way of working that ensures stands are easier to manage, move, and reuse show after show.”